Audience

​

I have chosen to undertake two interconnected roles in the world of audio, Music Production and Sound Design. I believe that merging these roles can create a unique combination, particularly in the realm of video production, where soundscapes and music are integral components. My intention is to utilise the skills and knowledge I've gained through my college education to develop and showcase my expertise effectively. 

​

The demand for high-quality and custom sound design is on the rise. Clients and audiences are seeking unique, tailored soundscapes that enhance the storytelling within animation. This trend invol-ves creating soundtracks that perfectly complement the animation's theme and style.

 

Collaborating with animators and advertisers is a key trend. Sound designers are becoming an integral part of the animation production process, working closely with animators to en-sure that sound and visuals are synchronised effectively.

 

Some sound designers are exploring the use of artificial intelligence and automation to streamline the creation of soundscapes. This can help speed up the production process, especially for smaller clips. It is important to stay familiar with current trends, AI being one of the biggest milestones in history has just been made accessible to the public. This has left the opportunity to have both positive and negative effects within the industry, AI can help speed things up, improving the standard of information but at the same time can also remove aspects that make a project feel human, by eliminating any small imperfections with AI, you will also be removing the personality, character and style, making the project flawless can have an adverse effect in some situations, removing human creativity, creating a project that is in essence synthetic. I believe that if AI is utilised in the right manner, it can definitely help within the industry, however, overuse of AI will have serious adverse effects.

 

 

Music Production:

 

My music production endeavours will target two distinct audiences. Firstly, I aim to captivate DJs worldwide who seek fresh and vibrant tracks to elevate their sets. Additionally, I wish to engage with producers and composers interested in dance remixes of their compositions. By introducing my music to the public, I hope to expand my recognition in the industry. Aiming my music towards teenagers and above. Making my music accessible through streaming services will play a pivotal role in growing my fanbase as both a DJ, a music producer and a sound designer.

 

My chosen genre is experimental styled electronic dance music, a blend of my favourite musical styles. I aspire to create music that is as unique as it is unexpected. By combining various influences, I aim to offer listeners a refreshing auditory experience, leaving them pleasantly surprised by the variety and complexity of my compositions.

 

My music will be featured in soundtracks for videogames or short video clips/animations. I aim to have created a soundtrack that will not only be fitting for the visuals itself but also music that people will be inclined to listen and dance to. An aspiring artist who has successfully managed to achive this is Sochi Terada. Mick Gordon also thrives whithin this department. His unique experimental sounds capture the audience due to his creativity of morphing sound tailoring it to his requirements. Aphex twin is a really succesful competitor also. Ritchard James was a mjor influence when addressing Mick Gordons work, aim to exell within the deparment of sound tracks.

 

Market Size

 

Sound Design

 

The market for sound design and music in small video animation clips has seen substantial growth, driven by factors such as the expansion of the animation industry, the rise of digital marketing, and the accessibility of creative tools. These short animations have become indispensable tools for busi-nesses, educators, and content creators, creating a demand for high-quality audio that can enhance the viewer's experience.

 

The broadening of sound design and music production tools has empowered aspiring professionals to enter the field, increasing competition and demand for skilled talent. Niche specialisation has emerged as a strategy, allowing sound designers and music producers to offer unique expertise and charge premium rates.

 

Collaborations between creative professionals have become common to ensure seamless integration of soundscapes and music with animations. Streaming platforms have provided a global reach, enabling creators to showcase their work to a wide audience. As this market continues to evolve, sound designers and music producers who adapt to these trends are poised to achieve recognition, attract clients, and succeed in this dynamic industry.

​

Sound Production

 

The market for sound production and music composition in video soundtracks and experimental electronic music has experienced a substantial surge, driven by the ever-evolving film and video in-dustry, technological advancements, and the widespread of streaming platforms.

 

Collaboration between sound producers, composers, and video creators has become crucial to creating impactful video content and experimental electronic music that defies convention. Diverse sty-es and niche specialisation have created  opportunities for sound producers and composers to craft both cutting-edge video soundtracks and boundary-pushing experimental electronic compositions. In this vibrant field, adapting to these trends positions professionals to excel as audio plays an increasingly pivotal role in storytelling through video content and the creation of experimental electronic music that pushes the boundaries of musical artistry. The outlook for both video soundtracks and experimental electronic music appears promising, resonating with opportunities for those who craft captivating and unconventional audio experiences.

 

The two roles I have chosen, sound design and music production, align seamlessly with potential career opportunities, particularly within the gaming industry or companies involved in producing small animation clips. The prospect of securing a position dedicated to sound design for gaming or the creation of music and sound design for short clips matches my professional objectives and expertise perfectly.

​

Here are a couple examples of my work.